Tips for Mac Evangelism
Fill out those software registration cards and let them know that you
are alive and well and a rabid Mac user. If the card has a comment
section, fill it with glowing words about how much you would enjoy
buying more Mac software from this vendor. This is especially true
with the increasing numbers of Mac/Windoze hybrid CD's. The only way
that they know that you bought the product for a Mac is if you let
them know.
Move the Mac magazines out into the front of the magazine sections.
Go ahead, take charge, get Mac Home Journal out from behind
the Ladies Home Journal and out in front of PC Life and
Popular DOSboxes. If the store doesn't have the Mac magazines
you want, find the manager and let them know. Practice your charm,
diplomacy, and puppy-dog eyes.
Call MacConnection and ask them why, if this is _Mac_Connection, do
they ask if you have a sound card and Pentium. The near-overnight
loss of MacConnection was a great blow to Mac mail order. They went
from _the_ best service in Mac mail order to the worst when they
combined with their Wintel side. MacWarehouse and The Cyberian
Outpost do a great job though by keeping their Mac and "junk"
computer stuff separate.
When the hob-nailed nazi "standardization" storm-troopers start
making noises at your place of work about "phasing-out" Macs in favor
of the "much friendlier" wintel platform, Scream Bloody Murder! Find
your Mac compatriots and huddle in dark corner for a planning session
then use your companies system to protest. Use Guy
Kawasaki's EvangeList material as ammunition in the battle
against misinformation. It's up to you, Apple doesn't seem to
consider the little Fortune 500 company where I work to be worth
saving from the MicroSquish tidal wave. I have an Apple windsock
hanging over my desk and pro-Mac newspaper and magazine clippings
posted all over the walls. I have all of the brochures, videotapes,
etc. from Apple Starting Line (1-800-825-2145) available for people
to borrow and read. In Scott Adam's Dilbert Principle book, he
suggests that maybe we should give in because maybe standardization
would be for the best. Yeah right. Only if it's all Macs.
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